The current way of determining marketing ROI is can be difficult and inaccurate. Small business owners and moving companies alike need a better way to quickly evaluate the effectiveness of a marketing campaign.

INC Magazine reviews a thoughtful way to go about calculating ROI for marketing projects so that you can know which of your marketing ideas are stars, and which ones are dogs. Check out this link to learn more: http://www.inc.com/victor-ho/one-simple-metric-you-need-to-determine-marketing-roi.html